Yerevan, Where The Past And Present Collide In Pink Stone

Republic Square. Photo by The Empire City Wire

Yerevan, Armenia

Armenia is a fascinating country with a rich history, a vibrant culture, and a strategic location in the South Caucasus, positioned between Russia and Turkey. This unique placement has made it a crossroads of civilizations for centuries, influencing its traditions, economy, and global connections. At the center of the country lies its capital, Yerevan.

There’s a moment when you first arrive in Yerevan when everything—its warm pink hues, the scent of fresh-baked lavash, the distant view of Mount Ararat—makes you feel as if you’ve stepped into a place that exists outside of time. Armenia’s capital is one of the world’s oldest continually inhabited cities, yet it feels young, constantly evolving, and eager to make its mark.

Known as the “Pink City,” Yerevan’s buildings glow in shades of rose and coral thanks to volcanic tuff stone, giving the cityscape a uniquely warm character. The city’s heart is Republic Square, where Soviet-era architecture meets Armenian craftsmanship. The fountains in the square come alive at night with a music and light show, drawing crowds who gather to enjoy the spectacle.

Wandering through Yerevan’s streets, you’ll find a blend of old and new. The Cascade Complex, a massive limestone staircase adorned with modern sculptures and fountains, offers one of the best views of the city. At the top, you’re rewarded with an open-air museum of contemporary art and, on a clear day, a breathtaking view of Ararat, the mountain that looms large in Armenian identity, even though it now sits across the border in Turkey.

Museum of The Matenadaran. Photo by The Empire City Wire

A Deeply Rooted Culture

Despite its small size, Armenia has gained international recognition through its diaspora and famous figures in entertainment, sports, and business, including Kim Kardashian, Cher, and Charles Aznavour. Yerevan, the capital, is a dynamic city with a thriving arts scene, luxurious shopping, and a blend of historic and modern architecture. With deep-rooted traditions, stunning landscapes, and an increasingly global presence, Armenia continues to attract attention on the world stage.

Yerevan’s museums tell the story of a country that has endured and thrived for thousands of years. The Matenadaran, a repository of ancient manuscripts, holds texts dating back to the 5th century, detailing everything from science to theology. The Armenian Genocide Memorial and Museum on Tsitsernakaberd Hill is a sobering but essential stop, honoring the memory of the 1.5 million Armenians who perished in the early 20th century.

But Yerevan isn’t just about looking back. The city’s art scene is alive with contemporary galleries like the Cafesjian Center for the Arts, housed within the Cascade, and local artists exhibiting in Vernissage, the city’s open-air market where you can find everything from handwoven rugs to Soviet-era relics.

A Dish From Dolmama. Photo by The Empire City Wire

The Flavor of Armenia

No visit to Yerevan is complete without indulging in Armenian cuisine. Khorovats (Armenian barbecue) is a staple, best enjoyed at a traditional restaurant like Dolmama, where chefs elevate classic dishes with a modern twist. Dolmama was established in 1998 and has catered to a variety of different international diplomats and celebrities that have visited Armenia.

The city’s wine and brandy culture is just as rich—Ararat Brandy Factory offers tastings of the legendary Armenian cognac that once impressed Winston Churchill. It is made from white grapes and spring water, according to a traditional method. The brand's "ordinary brandies" are aged between 3 and 6 years. Its "aged brandies" are between 10 and 30 years old.

For a more casual experience, the cafes lining Northern Avenue and the Opera House area are perfect for people-watching over a strong Armenian coffee, served in a tiny cup but packing enough caffeine to fuel an entire afternoon of exploration.

Where To Stay In Yerevan

Yerevan offers a wide range of hotels, from luxury accommodations to boutique stays, catering to both business and leisure travelers. At the heart of the city, the Armenia Marriott Hotel stands prominently on Republic Square, offering elegant rooms, top-tier amenities, and a prime location near government buildings, museums, and shopping streets. This hotel is the most prominent in Yerevan with a really accessible central location. The Alexander, a Luxury Collection Hotel, provides an ultra-luxurious experience with refined interiors, a rooftop restaurant, and impeccable service.

For a blend of modern style and Armenian hospitality, the Grand Hotel Yerevan is a historic yet contemporary choice with a rooftop pool and spa. Other notable options include the Hyatt Place Yerevan, known for its sleek design and central location, and the Radisson Blu, offering stunning views of Mount Ararat. With a mix of global hotel chains and charming boutique options, Yerevan provides accommodations that cater to all tastes and preferences.

Yerevan shops. Photo by The Empire City Wire

The Pulse of Yerevan

By night, Yerevan transforms. The city’s jazz bars, like Malkhas Jazz Club, echo with the sound of saxophones, while rooftop bars offer a perfect backdrop for a glass of Armenian wine under the stars. The city never feels rushed; instead, it invites you to slow down, sip your drink, and enjoy the moment.

Armenia also offers an impressive shopping experience, particularly in Yerevan, where high-end boutiques and luxury stores line the streets. Northern Avenue and Dalma Garden Mall feature renowned international brands such as Gucci, Louis Vuitton, and Prada, catering to those with a taste for designer fashion. The city also boasts upscale jewelry stores, perfumeries, and concept shops that blend global luxury with Armenian craftsmanship. With modern shopping centers, stylish boutiques, and a growing presence of international labels, Armenia has become a destination for high-quality retail and exclusive fashion finds.

For a city that has stood for nearly 3,000 years, Yerevan is anything but stuck in the past. It’s a place where history lives in the stones, but the people are always looking forward. Whether you come for the culture, the food, or the view of Ararat at sunset, Yerevan has a way of making you feel like you’ve found a second home.