The Empire City Wire Unveils Signature Coffee Partnership
Source: The Empire City Wire Merch Store
The Pulse of the Newsroom
In the fast-paced world of New York City journalism, there are two constants: a breaking story and a strong cup of coffee. Today, we are pulling back the curtain on the "secret ingredient" that fuels our newsroom. The Empire City Wire is proud to announce an official partnership with Broken Top Coffee, bringing our readers the exact blend that powers our reporters from the first morning pitch to the midnight deadline.
This collaboration isn’t just about putting our name on a bag; it’s about sharing a piece of our culture. The Empire City Wire x Broken Top partnership was born from a simple reality: our journalists are obsessed with quality. Whether we’re covering a City Hall hearing or a local neighborhood festival, we need a brew that is consistent, bold, and sophisticated.
A Blend Sourced for New Yorkers
While the Wire is all about the five boroughs, we looked to the premier plantations of Central America for our beans. This specific Broken Top blend is a medium roast designed for the high-energy lifestyle of our city. It features a complex flavor profile that mirrors the diversity of New York itself:
Rich Base: Indulgent notes of chocolate-covered almonds.
Sweet Finish: A smooth hint of maple syrup.
Bright Edge: A crisp citrus lift to keep the senses sharp.
Source: The Empire City Wire Merch Store
Investigative Standards, Applied to Beans
We apply the same rigor to our coffee as we do to our reporting. This blend is graded as "Specialty Grade Craft Coffee" according to the Specialty Coffee Association’s (SCA) strict guidelines.
To ensure every cup is as fresh as today’s headlines, the coffee is small-batch roasted by experts right here in the USA. By roasting in smaller quantities, we guarantee a level of consistency and freshness that mass-produced brands simply can't match.
In a nod to our roots in print journalism, each 12oz pack is wrapped in old newsprint, a visual tribute to the legacy of the "Empire City." It’s a package that looks as good on a Brooklyn countertop as it does on a mahogany desk in Lower Manhattan.
Starting today, you can brew the same "Newsroom Roast" that we do. It’s our way of inviting our readers to sit at the desk with us. After all, the best way to digest the news is with a perfect cup of coffee in hand.
The Empire City Wire signature blend is available in 12oz (340g) packs and ships exclusively to the United States, its territories, and Canada. The coffee is available to purchase here.
