Timothée Chalamet Unleashes an Unhinged Orange Aesthetic for Marty Supreme
Mr. Chalamet making a guest appearance at his pop up in SoHo. Source: The Empire City Wire
What’s New With Timothée Chalamet?
Timothée Chalamet is best known for standout roles that showcase his range, especially in Call Me By Your Name, the film that launched him into stardom; Little Women, where his performance as Laurie cemented his status as a cultural favorite; and Dune, his biggest blockbuster role, which introduced him to a global franchise audience. These three films define the arc of his career—from intimate indie drama to beloved literary adaptation to major sci-fi epic.
Now, Timothée Chalamet has recently fully committed to a bold, rust-burnt shade of orange in a new—and unmistakably unhinged—marketing campaign for Marty Supreme, the upcoming film he produced. The actor has taken the color from accent to identity, splashing it across visuals, clothing, and promo materials with a level of devotion usually reserved for sports teams or cult brands.
The campaign’s palette may be new to most fans, but it’s been a familiar signature for readers of The Empire City Wire, which has embraced variations of the same rusted orange since 2023. With Chalamet now championing the hue on a national stage, the color—and the movie—are poised to leave a lasting mark on the cultural moment.
Marketing His New Movie
As part of the rollout, Chalamet opened a pop-up merch shop in Soho on November 20, transforming the space into a vivid orange playground. The merch itself leans into the film’s central theme: ping-pong. Branded paddles, apparel, accessories, and whimsical table-tennis-inspired collectibles fill the store, extending the movie’s offbeat energy into real life.
Timothée Chalamet recently dropped an almost 20-minute video alongside his digital marketing team, revealing a chaotic brainstorm session packed with wildly over-the-top promo ideas for his new film. The clip shows Chalamet enthusiastically entertaining everything from flying massive orange blimps over New York City to the truly unhinged suggestion of painting the entire Statue of Liberty orange. The video plays like a blend of satire and genuine creative frenzy, highlighting both the actor’s willingness to push boundaries and his team’s commitment to making the movie’s marketing as bold, bizarre, and unforgettable as possible.
What’s Next?
Marty Supreme caps off this whirlwind of surreal marketing energy by finally heading to the big screen, with the film officially set to hit theaters on Christmas Day, 2025. After weeks of color-drenched stunts, unhinged brainstorm videos, and a full cultural push built around its signature burnt-orange aesthetic, the rollout has made one thing clear: Chalamet intends for Marty Supreme to arrive not just as a movie, but as an event.
